What’s it like to step into a PR chief’s shoes?

Media

Is influencer marketing an over-hyped fad?

Brands

By next year, every 2 in 3 persons will own a smartphone. Here’s how

How brands need to prepare for Dubai Shopping Festival 2018

Opinion

Who made it onto the 40-under-40 list?

Digital

GMR’s 40 Under 40, some of the most innovative marketers of 2017

Digital

$0.70 return for every 1 dollar invested on marketing, finds research

Analytics

Media, not adverts, represent UAE and Saudi millennials better

Brands

“We got it wrong,” clarifies Unilever after Dove advert backlash

How the Saudi economy will change forever as women are in the driver’s seat

Digital

Can the Motion revive Blackberry?

Strategy

How to plan a successful cross-channel marketing strategy

Analytics

Gitex is showing how technology can empower brands and businesses

Brands

Revealed: The strongest and the most popular car brands among Saudi women

1 in 4 MEA Internet users still choose TV screens over other devices

Digital

Driving force: 3 best ways for Gulf marketers to target Saudi women

Directory

Will UAE soft drink brands go flat thanks to Excise Tax?

Directory

Noon is latest e-commerce site to launch: will traditional retail survive?

Opinion

Fox Networks Group launches three pay channels on eLife

Opinion

This is how big carmakers will reach Saudi women drivers

Strategy