How Yas Island plans to market itself in H1 2018

Yas Island, the UAE’s premier entertainment and leisure destination, has unveiled an exciting line-up of action-packed events on Yas Island for the first half of 2018, with the support of the Abu Dhabi Sports Council and Flash Entertainment.

With a planned event every week until Ramadan, culminating in a spectacular 3-day Eid Al Fitr celebration and Eid fireworks show, Yas Island’s new event line-up caters to all ages and tastes, and includes seven free events.

Visitors can expect a thrilling, eclectic mix of everything Yas Island has to offer, from world-class sporting events, festivals and cultural celebrations, through to watersports, comedy, music awards and concerts.

What’s more, 2018’s calendar is filled with global mega-shows like PAW Patrol Live!, Fifth Harmony, Harlem Globetrotters and the Illusionists, and mega-stars including Mohamed Hamaki, Kymani and Julian Marley, and a host of professional golfers, triathletes and cyclists.

Speaking at the calendar launch, Miral CEO, Mohamed Al Zaabi, said, “In recent years, we’ve been working incredibly hard to create one of the world’s leading, innovative leisure and entertainment destinations. We are excited to launch the 2018 event portfolio for the first half of the year, which shows Yas Island’s ability to attract the world’s best sporting, cultural and live entertainment talent and events.”

General Secretary of the Abu Dhabi Sports Council, H.E. Aref Al Awani, said: “Yas Island serves as an example of the Emirate’s leadership vision to develop sport and youth activities across the Emirate. We’re thrilled that Yas Island will continue to build upon the excitement of the global sporting calendar with top cycling, triathlon and jet-skiing events. We are dedicated to fuelling a passion for sports in the emirate, and putting Abu Dhabi squarely on the international sporting map.”

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