VIDEO: What marketers can learn from the Egyptian entrepreneurial duo

As part of its #SheMeansBusiness initiative, Facebook has identified and created captivating videos around six case studies around women from the region to take you through their entrepreneurial journeys, inspirations and motivations.

More than 15 countries have launched #SheMeansBusiness initiatives. Most recently, the MENA region launched this initiative in collaboration with Emirates Foundation and Sharjah Entrepreneurship Centre (Sheraa) on February 22 to enable opportunities for 10,000 women in the region by 2018.


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In this video, Egyptian entrepreneurs Mai Medhat and Nihal Fares partnered to create Eventtus, an app that enables organisers to consolidate efforts for planning, marketing, and ticket sales, while engaging attendees before, during, and after events. Mai’s ambition led her to be recognised as one of the world’s most promising innovators at the Global Entrepreneurship Summit 2016. Mai represented the Middle East startup community on a panel with Barack Obama and Facebook CEO, Mark Zuckerberg.


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