Infographics: 5 winning ways to think like a great content marketer

83 0

How do we make the transition from marketer to content marketer? Aside from acquiring new skills, we also need to adopt a new mindset, to really appreciate our new task.

 

ALSO READ: 7 questions with TAG’s Gary Fernandes: “I treat failures in the same manner as I treat success” 

 

 

Our view of the marketing function needs to shift from one of delivering promotional messaging to one of providing a service.

 

SEE: Gen Z easier to impress with ads? Think again

 

READ: Is Ramadan a big boon for luxury brands? 

 

That service is content. Here content marketing agency Silx looks at five ways that successful content marketers think and behave, fuelled by this new mindset.

 

LEAVE A COMMENT