The sixth edition of the Digital Media Forum (DMF) and the fourth edition of MENA Digital Awards (MDA), the first event of its kind in the region, will take place on March 22, 2017 at The Westin Dubai Mina Seyahi, Serdaal Ballroom. DMF represents the first digital conference introduced to the region and will be launched under the theme of Digital Transformation – Own It. The event will include media and performance, creative and tech, panel discussions and various high-profile interviews, a statement said.
The event will open with a speech by Najla Semaan Mazboudi, CEO of SpotOn Media Services and Events, and Founder of DMF and MDA.
MDA invites all digital players to become a part of the exciting awards programme, by submitting any form of technical and creative digital work across all communication disciplines. To encourage even greater numbers of digital innovators to participate, MDA 2017 will be adding five new awards and a new category to this year’s programme.
The ‘Best Use of Digital by Sector’ category has been added to celebrate the innovation of the region’s key sectors, ranging from automotive and retail to FMCG and healthcare. New awards this year include ‘Best Use of Cross-Platform Digital Content’ (performance category), ‘Best Use of Technology’ (digital assets category), and three awards in the ‘Best Use of Social Media’ category.