UAE’s Al Fahim Group appoints Garage366 as media & creative agency

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Family business-owned Al Fahim Group has selected Garage366 as the media and creative agency.

Ahmad Sabra, Managing Director & Founder, Garage366, said, “We look forward to partnering with Al Fahim Group to develop synergies along with their numerous divisions.”

Al Fahim Group subsidiaries engage in automotive, hospitality, industrial, property investment, and travel & tourism businesses in the UAE. While servicing all subsidiaries, Garage366 will be focusing on Al Fahim Automotive, which represents Mercedes-Benz (Emirates Motor Company & Eastern Motors), a statement said.

Sabra explained the process of continual learning is a key aspect of the agency’s work ethic and contributes largely to the success of their work. “Our knowledge of the business stems from our past professional experiences.

According to Sabra, “Unforgettable human experiences in advertising can only ever be achieved when prioritizing each and every working relationship.”

He believes that the agency’s partnership assures a commitment, which goes beyond client expectations. “Our agency has edge over others because we treat everyone as partners, demonstrating an equal measure of respect, shared passion and transparency. This belief and the ongoing effort of Garage366 in providing dedicated services that go beyond the parameters of conventional agency offerings are key to their success.”

Another key driver to business success, according to Sabra, is isolating the gap in the market and going for it. “When most companies strive to be better than their competition and try to beat them at their own game, we found a whole new game by identifying the gap in the market: Creativity, Service, and applying global knowledge to the local brands.”

He further explains that the market is short of companies that have a local understanding of international capabilities and resources stating. “We aim to bridge that gap in areas where larger agencies are unable to provide this service by recruiting eager and passionate people with international work experience and providing them with the local knowledge through constant learning and on-going trainings.”

Within two years of its inception, Garage366 has earned a high level of achievement and recognition locally and regionally with over 25 accolades across different awards ceremonies such as, MENA Digital Awards, Festival of Media MENA and Sports Industry Awards, the statement added.