Twitter appoints Head of Brand Strategy for the MENA region

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Twitter has appointed Stephanie Terroir as the Head of Brand Strategy for the Middle East and North Africa region.

With over 10 years of experience in the region, Stephanie joins Twitter with a focus on expanding and continuing to innovate brand partnership campaigns and create new opportunities for clients, a statement said.

In this capacity she is working with brands in the region to develop multi-channel marketing and content solutions that are measureable while leveraging the unique attributes of Twitter and the behaviors of individuals, the statement added.

On her recent role, Stephanie said, “As brand strategists, we partner with brands to create experiences that drive outsized attention and impact. Twitter is the ideal place for such interactions with customers due to its public and live nature. I’m very excited to have joined Twitter’s MENA team to better serve such brands in the region”.

Prior to joining the team at Twitter, Stephanie worked for international companies where she teamed up with brands and agencies across the region to build digital strategies and create innovative online experiences.

Most recently, she consulted Aramex for aligning the company’s business and digital requirements.

Stephanie graduated with a Bachelor in Graphic Design from the University of Michigan, and speaks three languages including English, French and Arabic.