Khawlah Almadoudi, founder and CEO,

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Deerasa, founded in 2014, is an online business plan solution that is affordable and easy-to-use. Created for start-ups and small businesses, it’s designed to help them build winning business plans – quickly, easily and smartly. It was created by investment professional and IT experts and designed to encourage entrepreneurial thinking. Deerasa is an easy-to-use online business plan platform that allows start-ups and small businesses to create professional winning business plan for an affordable fees.

What prompted you to launch deerasa?

What made us start Deerasa is our belief that every business, small or large, deserves a business plan, deserve to start right.

Approximately 38 per cent of small businesses fail because of a lack of planning, which leads to liquidity issues. So we established Deerasa to provide a business plan tool that is affordable and easy-to-use. Here is our story.

What’s your key message to an entrepreneur starting a business venture in the Middle East?

Spare enough money because it usually takes sometimes before you start generating profit. Start fast and small, then listen to market feedback and act accordingly.


This is part of the cover feature that appeared in the April 2017 issue of Gulf Marketing Review. To subscribe please call: +971 4 369 7573