J. Walter Thompson has appointed Sasan Saeidi as CEO for the agency’s Gulf operations. Saeidi will lead the Dubai, Kuwait and Qatar teams.
According to a statement issued, Saeidi took over the role as of 5 September, succeeding Michiel Hofstee, who has been working on network projects, leading on Group pitches and WPP Horizontality initiatives and business models designed around specific client needs.
“Saeidi will drive the agency’s aggressive development agenda in the Gulf, leveraging best practices and talent performance in the interests of clients and their brands. He is charged with building an agency of the future; a new spirit, vision and ambition, with new leadership. Saeidi will report in to Vatche Keverian, CEO J. Walter Thompson MENA and be based in Dubai,” said the statement.
Commenting on the appointment, Vatche Keverian, J. Walter Thompson MENA CEO, said: “It’s time for a new era in Dubai, to build the agency of the future, to be the best team in town, for that you need best talent and Sasan Saeidi is best talent. We are naturally aligned on vision and ambition. Together we see a future of opportunity driven by collaboration and innovation. There is a sense of purpose and desire to do great things at J. Walter Thompson; proud to have him on board.”
Saeidi joins J. Walter Thompson from FP7 where he held the post of Managing Director, McCann Group, in the UAE since 2011.