Cicero & Bernay expands into Sudan

Cicero & Bernay Public Relations (C&B) has expanded into Sudan through a new strategic affiliation with Katia International.

“The partnership will see C&B building on its expertise in the growing Sudanese market, where the agency has previously been recognised with an International Stevie Award for its ‘Capo Captures Sudanese Hearts and Minds’ campaign with Blue Nile Dairy Company,” said a statement.

Maysa-Jana Atoui, Director of Business Development at C&B, commented: “Sudan is an emerging and promising market for communication, and following our Stevie award-winning campaign, we are pleased to be reconnecting with the country in partnership with Katia International. This is part of our wider strategy to enhance our MENA presence by expanding to all Arabic speaking countries, strongly building a regional and global network of communication experts, offering our services to multinational corporations, and increasing our diverse portfolio of clients.”

Founded in 2002, Katia International is a leading Sudanese business conglomerate, the statement added. C&B’s agreement with Katia International includes the provision of public relations services, on-ground support, and development of targeted communication and PR strategies that cater to the Sudanese market.