Fox Networks Group (FNG), the multi-media business of 21st Century FOX, and eLife, the region’s one of the largest IPTV platforms, have announced the launch of three brand new channels made for the region, Fox Rewayat, Fox Life and Fox Crime, offering “specially curated global content and locally produced content” for Middle East audiences.
“Committed to delivering innovative fresh content to audiences in the UAE, FNG together with eLife are responding to a growing demand in the market for localized content on Pay TV with the launch of 3 new channels offering an exciting new line up of entertainment programs on food, travel, home and wellness, the best dramas from around the world and unique crime and investigation shows,” said a statement.
Speaking at the event, Sanjay Raina, General Manager and Senior Vice-President of FNG said, “The Middle East continues to be very important to FNG. With today’s announcement, we are proud to offer 15 channels of pure entertainment, the largest and most diverse portfolio on Pay TV across the region.”
“The addition of 3 channels reflects our growing investment and commitment, with our partners eLife, to deliver the best and most diverse programming to our audiences. With this valuable partnership, we continue to identify, innovate and develop sharply defined entertainment products that fill a need in the market. With the three new channels we are presenting today, which introduce new genres in curated global content as well as exciting local productions, our viewers on eLife will be spoilt for choice,” he added
Commenting on the partnership Humaid Sahoo, CEO Evision, “Today’s partnership with FNG showcases our commitment in delivering the best in entertainment from local and global content providers, creators and partners. This ensures that Etisalat’s eLife audiences access some of the most sought after TV programmes from across the globe. With the addition of 3 new exclusive channels to our platform we are creating a unique offering to our viewers, enhancing their entertainment experiences and allowing them to discover and watch their favorite drama, life and crime programs on channels dedicated to these genres.”