How are brands celebrating International Women’s Day?

214 0

This year’s International Women’s Day sees brands around the world launch campaigns that don’t just champion women, but also push for equality and an end to harassment and bullying in the workplace.


ALSO SEE: 3 top marketing campaigns that empower women


Here’s GMR’s pick of what’s caught our eye so far.

Why are all superheroes men?

Featuring child actors, Vodafone’s short film raises the issue of gender stereotypes and its work to improve gender diversity and women’s empowerment.


MUST READ: Watch: 5 things you probably didn’t know about brand Dubai


Google doodles

The Google Doodle features 12 female artists from around the world. Each element allows the women to share something that impacted their lives in some way for International Women’s Day. These stories have been translated into more than 80 languages.

Just do it!

Nike chose Serena Williams to celebrate International Women’s Day. Showing Williams throughout her career, she describes how she’s been criticized for not being womanly enough, concluding: “I’m proving time and time again that there’s no wrong way to be a woman.”

READ: Salary survey: Who’s paid what?

Just lovin’ it

Over in the US, one McDonald’s in California turned the M of McDonald’s upside down. A McDonald’s spokesperson told several media outlets the move marked the “accomplishments of women everywhere”.