Retargeting tech company RTB House celebrates first anniversary in MEA region

RTB House, a company providing retargeting technology for top brands worldwide, has celebrated its first anniversary in the Middle East and Africa (MEA) region with several new business wins as the region experiences rapid growth around digital advertising.

According to a report by TBWA, the UAE has topped the list of GCC countries in advertising spending with $531 million in the first quarter of 2016, followed by Saudi Arabia with $312 million, Kuwait with $144 million, Qatar with $83 million, Oman with $46 million and Bahrain with $32 million.

RTB House’s client base has multiplied dramatically since they launched operations in Dubai in 2016. Their ability to offer personalised retargeting powered by deep learning has resulted in successful campaigns for several e-commerce clients including Wadi.com, Awok.com and Dubizzle.com among others, said a statement.

Additionally, RTB House has also been signed-on by leading travel, IT, consumer electronics, hospitality and retail brands in the region. To accommodate this growth, the company will relocate its Dubai team to larger premises at the end of this month, providing stronger local presence and an accessible venue for client meetings and product demonstrations, the statement added.

RTB House has also had a record-breaking year globally, in which the company grew its workforce by more than 40 per cent, entered markets in Australia, New Zealand and Singapore and increased revenue by over 140 per cent.

“The growth in our MEA client roster over the past year shows the expanding demand for online advertising spend in the region, which will continue to grow rapidly in the next few years,” said Shady Francis, Regional Country Manager, MEA, at RTB House.

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