OSN, the UAE-based pay-TV network, today launched new prices and new packs that will bring its content to hundreds of thousands more subscribers. The company launched its ‘new prices, new packs, new OSN’ strategy after more than six months of extensive research, a statement said. Across the region, 40,000 households were surveyed to find out what customers wanted. Their answer was clear: choice, flexibility and great value.
“With prices starting from just AED79/SAR79, the company is offering customers a choice of new sports, movies and entertainment packs that lets customers create their perfect mix and puts them in control of what they want to watch based on their available spending power,” the statement added.
The company’s new CEO, Martin Stewart, said: “Television viewing habits have changed and, with the new packs, customers can customise what they want to watch, paying only for their packages of choice. This is just the first step in an exciting journey ahead, with a number of further initiatives this year [for the] new OSN.”