OMD, a global media network that is part of the Omnicom Media Group, has signed an exclusive agreement with the MEA-based firm Emerging Markets Intelligence and Research (EMIR).
The agreement is designed to provide brands with rich market insights and analysis to better inform their business and communications planning and make sharper investment decisions, a statement said.
EMIR, which was founded in 2013 by Trevor McFarlane, a former senior editor at the Economist Intelligence Unit, produces regular print and digital analysis on regional trends, focusing particularly on the business impact of regional economic, political and governmental developments.
OMD’s clients will now have access to exclusive market and governmental intelligence, quarterly strategy briefings and one-on-one support services on the analysis of opportunities and challenges within their sector, the statement added.
“Today, we operate in a world that is rich with data and insights and it’s our role, as a strategic partner to some of the world’s biggest brands, to access this intelligence and extract its value for our clients. This allows us to collectively make even more impactful decisions going forward and, ultimately, deliver better marketing performance and business results,” commented CEO of OMD UAE Nadim Samara.