Jury named for inaugural WARC Prize for MENA Strategy 2017

WARC, the global marketing intelligence service, has named the jury line-up for the WARC Prize for MENA Strategy 2017, a new award in search of the best strategic marketing thinking that has driven results in the region.

An eminent judging panel of client- and agency-side experts, chaired by Asad Rehman, Director, Media, North Africa & Middle East, Unilever, will judge the entries. They are:

Asad Rehman – Director, Media, North Africa & Middle East, Unilever – Jury Chair

Dana Al-Kutoubi – Head of Strategic Planning, JWT Saudi Arabia

Laura Chaibi – Head of Digital Research, MBC

Ian Dolan – Head of Strategy and Content, PHD Dubai

Dominic Fernandes – VP, Business Marketing, Emirates NBD

Maysoun Hanna – Strategy Planning Director, OgilvyOne

Tom Hardstaff – Head of Strategy, UM MENA

Mounir Harfourche – CEO, MullenLowe MENA

Shailesh Iyer – Strategy Director, Leo Burnett Dubai

Rafic Kamaleddine – Chief Strategy Officer, TBWA Raad Group

Gabriel Mafra – Senior Planner, DigitasLBi MENA

Tahaab Rais – Regional Head of Strategic Planning, FP7/MENA (Part of McCann Worldgroup)

Ravi Rao – CEO, Mindshare, MENA

Ziad Skaff – Managing Director, Hall & Partners MENA

The jury will award Grand Prix, Gold, Silver and Bronze accolades as well as three Special Awards:

– The Research Excellence Award – for the best use of research in the development of strategic ideas.

– The Channel Thinking Award – for the best example of a brand achieving its objectives using an innovative channel strategy.

– The Local Hero Award – for the best example of a challenger brand from the MENA region using smart marketing strategy to take on bigger competitors.

The Grand Prix and special awards will share a prize fund of $10,000. The competition is free to enter and the deadline is 12 May 2017. All winning entries will be published in the MENA Strategy Report, showcasing the region’s smartest thinking.

Ahead of the awards, jury chair Asad Rehman noted that the consumer landscape in the Middle East is changing fast: “It is defying traditions, it is embracing modernity and it is doing it all whilst trying to keep the value system intact. If there was ever a time to pay attention to and reward ‘strategy’ it is now.”

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