Digital analytics: Sport360° announces agreement with Moat

Sport360°, a leading sports information and news provider in the Middle East, recently announced a new agreement with Moat, the renowned attention-analytics specialists based in New York that was acquired by Oracle earlier this year.

Accredited by the Media Rating Council (MRC) for desktop display, mobile and video, Moat, a part of the Oracle Data Cloud, provides actionable analytics in real time on multiple screens, formats and platforms, enabling advertisers to maximize the value of their digital investments.

Offering more than 100 real-time attention signals such as in-view impression measurement, exposure time and Audibility and Viewability On Completion (AVOC) to name a few, Moat has worked with major platforms from across the world to help drive more effective advertising.

“Guaranteeing transparency to clients has always been our foremost priority as that’s what has helped us preserve their trust and confidence over the years”, said Steve McLaughlin, CEO of Sport360°.

“We have been utilizing the services of BPA Worldwide for an independent, third-party circulation audit of our newspaper, and our recent agreement with Moat will serve as a stepping-stone in extending the same level of transparency to our digital platforms, thereby resulting in better measurability and tangible outcomes for our clients’ digital advertising campaigns”.

“Digital advertisers are demanding quantifiable insights on the effectiveness of their campaigns, so it is vital for players in the media industry to equip themselves with robust solutions that can address such needs. We are excited to have joined hands with Moat in a quest to provide our clients deeper advertising intelligence at the campaign, creative, domain, and impression levels and are confident that this move will help us reshape our image as a digital brand”, said Bassam Naoufal, Commercial Director of Sport360°.

Sport360° has been serving sports enthusiasts across GCC via their online platforms for more than 6 years and the alliance with Moat represents one of the many vital steps being taken by them to elevate and diversify their offering on the digital front.