The annual Pikasso d’Or Awards, a competition showcasing the best work in Out-of-Home advertising and creativity, has announced its 2017 winners.
Embodying creative excellence and producing breakthrough work in the advertising industry, the honorees were celebrated during the 16th annual Pikasso d’Or Awards Ceremony on March 4th at the Amman Rotana Hotel under the patronage of HE the Lord Mayor of Amman, Dr. Youssef Al Shawarbeh.
The guest list read like a ‘who’s who’ of the industry in Jordan and included leading advertising agencies and clients, as well as representatives from the media, noted a statement.
All winners were chosen by the Pikasso d’Or International Grand Jury of 8 leading creative and advertising professionals with Alain Weill, an acknowledged expert in contemporary art and advertising, as President of the Jury and Andrew Rawlins as General Secretary; Arwa Jassem, Regional Communication Director at Leo Burnett, Jordan; Paul Audi, a renowned philosopher; Rachid El Khazen, General Manager at OMD; Emile Atallah, Managing Director at FP7 / McCann; Alain Rizk, CEO at Rizk Group and Group CD; Bassel Mneimneh, CEO at WB Africa, and, Hosni Ghariani, Managing Director at 3SG/OMD Tunisia.
For the 16th edition of the Pikasso d’Or, 154 visuals (76 campaigns) were presented by 19 agencies and selected in the following categories:
– Best use of creativity in an Out-of-Home campaign
– Best use of Supersize format in Out-of-Home campaign
– Best use of Mall Advertising
– Best use of Digital Out-of-Home campaign
– The Citizen Billposter Award – for the most effective campaign promoting a good cause, and billposted free of charge on Pikasso networks as part of its ongoing CSR program.
The Pikasso d’Or in Tunis will be held on March 14th, 2018 at the Sheraton Tunis Hotel.