Is this one of the most innovative hotel marketing campaigns in ME?

This March, Dubai’s iconic Atlantis, The Palm resort, is rewarding its Facebook followers with free stays in the specially created ‘Atlantis Fan Suite’.

The offer, staying until March 18, comes in response to the hotel’s Facebook page touching one million fans.


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The luxury resort has launched a microsite, and Facebook fans are invited to book a free one night’s stay in the Atlantis Fan Suite with bookings being taken every day until December 2018.

“It has been such an achievement to reach the one million fan mark on Facebook and we felt now was the time to give back and say thank you to all of our fans for their continuous support and for sharing their content with us over the years,” Ravini Perera, SVP, Sales, Marketing and PR commented.

What you get in the room

Upon check in, guests will enter their Facebook log in at the door of the suite to unlock the room and can sit back and tune into the special Facebook Fan channel on the in-room TV.

For those that need a little help during their stay, guests can ‘poke’ their personal butler using a special in room intercom system.


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For those who want to share every moment of their stay with their friends and family, the suite comes with a special Facebook Live Lounge, where guests can place their handset on a stand and relax on the thumbs up shaped chair to record their messages.

In addition to the complimentary stay, all guests to the Atlantis Fan Suite will receive a host of additional VIP amenities and experiences including unlimited complimentary access to The Lost Chambers Aquarium and Europe and The Middle East’s number one waterpark, Aquaventure.

Social media push

Atlantis, The Palm is no stranger to social media. Last year, the resort took the official title as Instagram’s most photographed hotel in Dubai and The Middle East and fourth most snapped hotel in the world.

On average, the resort receives 350 images posted on Instagram every day, 4,500 posts tagging the resort on Facebook and Instagram every week and 147,762 uses of #AtlantisThePalm.

With social media fans across the world, the top 10 counties to interact with the resort include:


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#1 UAE

#2 India

#3 Pakistan

#4 UK

#5 USA

#6 Egypt

#7 Saudi Arabia

#8 Australia

#9 Philippines

#10 Germany