In 2018, Pepsi is celebrating the Saudi pride with ‘The Greatness is Within’ campaign. The campaign is based on the insight that ‘Inside every Saudi citizen there’s something great that can achieve the impossible. What you have within makes you the real Saudi.’
The ad was shot by KTP – King Tut’s Playground and OMD UAE is managing the strategic deployment of the campaign across key platforms.
The campaign has seven brand ambassadors from the legendary singer Abadi Aljohar to Saudi’s UN Goodwill brand ambassador – Muna Abuslaiman, who have been part of the brand journey at heart of the campaign.