A new kid on the block in the UAE’s digital advertising space

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The measurement and data analytics company, Nielsen, has launched Digital Ad Ratings in the UAE, to provide campaign audience solutions across digital platforms.


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“Nielsen Digital Ad Ratings measures age and gender demographics, unique audience, reach, frequency and gross rating points (GRPs) for an ad campaign’s total digital audience across computers, tablets and smartphones in a way comparable to TV, enabling advertisers, media agencies and publishers to maximise their advertising reach, optimizing online spends across digital platforms,” noted a statement.

“Increasingly advertisers in the region are looking towards digital to spend their ad dollars. Nielsen Digital Ad Ratings brings standardisation and accountability to the UAE, and helps advertisers and agencies gauge return on investment for every dollar they spend online,” said Sarah Messer, Head of Media, Nielsen MENAP.


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“It’s all about measuring people not devices, across screens, ad placements and publishers. You can now analyse your brand’s online ad campaign in the same way you would for TV, as well as optimize your online spends to ensure your ads are reaching your intended audience.”


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“With Ramadan approaching, a time when many brands in MENA are looking to showcase their products and services to consumers, DAR will make ensure that every dollar spent online is spent wisely,” Messer added.