Netflix vs Amazon Prime: Who is winning in the Middle East?

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The rising importance of online TV among digital consumers is a given. Statistics by the Global Web Index has explored what channels, devices and viewing habits are most important in online TV watching as well as in the OTT video segment.


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As regards the online TV trends, according to the report, a little over one-third (31 per cent) of total TV viewing time is spent watching online TV in the Middle East and Africa. Also, the average daily time spent watching online forms of TV in the region is one hour and one minute (1:01 hour) which is higher than that in Europe (0:43 hour) but lower than that in Asia Pacific (1:13 hour), North America (1:06 hour) and Latin America (1:02 hour).

The region also ranks just behind the Asia Pacific region in terms of the number of viewers preferring on-the-go TV viewing.


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Globally, accessing TV on-demand is the norm for younger groups and online may son overtake broadcast, Global Web Index report forecasts.

When it comes to the OTT market, the statistics compare Netflix vs Amazon Prime Video Engagement. Globally, almost twice as many use Netflix as Amazon Prime Video. While the percentage of viewers using Netflix and Amazon Prime is 40 per cent and 22 per cent respectively, this gap is more or less similar in the Middle East & Africa region (25 per cent and 16 per cent, respectively), as per the statistics released last month.


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In the Asia Pacific, the gap between the two is the narrowest (31 per cent and 29 per cent, respectively), while in Latin America it is the widest (71 per cent and 10 per cent, respectively). In Europe, it is 26 per cent and 13 per cent, while in North America it is 65 per cent and 31 per cent, respectively.

By Sunil Kumar Singh