MS Plus, part of GroupM, has bagged the media planning and buying account of Abu Dhabi Commercial Bank (ADCB). According to an official source, who confirmed the move but declined to be named, MS Plus bagged the account after a competitive pitch.
Both sides, however, declined to comment.
GroupM is the leading global media investment management operation, serving as the parent company to WPP media agencies, including Mindshare, MEC, MediaCom and Maxus.
GMR will keep you posted. Watch this space.