The Marketing Society, an exclusive global network of 3000 senior marketers headquartered in the UK, marks the first anniversary of its Middle East chapter this week.
Created to inspire bolder marketing leadership among senior in-house marketers, The Marketing Society Middle East brings together some of the region’s most seasoned marketers to learn, develop and share best practice, a statement said.
With over 75 members enrolled in the first year, 68 per cent of The Marketing Society’s regional membership comprises client-side marketing executives, 76 per cent of whom hold director level positions and above in their companies.
Members include executives from Fortune 500 companies and leading local business conglomerates, with a corporate membership also in place with Dubai’s Department of Tourism and Commerce Marketing (DTCM).
The Marketing Society has also partnered with IBM and Siegel+Gale in its first year, which have sponsored and lead some of the events organised by the Society.
Gemma Greaves, Chief Executive of The Marketing Society said “When we launched our Middle East hub last year, our goal was to represent the leading marketers in the region by 2017. I’m proud that we’ve made this a reality and our membership pool now represents some of the key brands in the region including HSBC, PepsiCo, Sony Music, Visa, Unilever, McDonalds and L’Oréal. As we enter our second year we’ll continue to fulfil our purpose of inspiring bolder marketing leadership by challenging the way our members think, encouraging uncomfortable conversations and most importantly by being brave.”
Asad ur Rehman, Chair of The Marketing Society Middle East and Director Media, North Africa & Middle East at Unilever said, “We have had an exciting first year in the region, connecting with brands and industry leaders to further strengthen the marketing industry. In less than 12 months, we have been a part of over 15 events and also partnered with high-profile industry forums such as the Dubai Lynx and the Festival of Media.
“Our activities in the last year have sparked interesting conversations and helped bring together diverse ideas which have helped support the cause for creativity and innovation in the regional marketing industry. Our focus in the coming year is to continue these efforts and build a community which represents the big minds behind some of the most inspirational work which comes out of the region.”
Members of The Marketing Society Middle East benefit from a world-class events programme with influential speakers, profile-raising opportunities on the Society’s editorial platforms, networking opportunities with the best-in-class marketers, and access to a wealth of information on the Society’s content library.
A complimentary subscription to the Society’s quarterly industry publication, Market Leader, is also included. Additionally, members can participate in professional development initiatives and the well-established Excellence Awards programme, which has been setting the standard of marketing excellence in the UK for the last 32 years.