Gitex is showing how technology can empower brands and businesses

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At the ongoing GITEX Technology Week and the co-located startup event GITEX Future Stars in Dubai, global tech giants as well as start-ups are showcasing and sharing in their vision of a technology-enabled future.

In his first regional keynote at GITEX Technology Week today, Dr. Werner Vogels, Chief Technology Officer at (pictured) made highlighted the story – how a company grew from a bookstore to one of the world’s fastest-growing enterprise IT providers.

He highlighted how digital acceleration can create new opportunities and extolled entrepreneurs to work on things that truly differentiate their businesses.

Bookstore to enterprise IT provider

At today’s afternoon’s keynote, Dr Vogels said that the most disruptive businesses in the Middle East are powered on cloud. He expressed his excitement to announce that the company is building a presence in the Middle East, which will allow it to harness the power of technology to create a rich featured infrastructure platform for startups and big businesses in the region.

The AI transformation

Artificial Intelligence (AI) is another emerging technology that is being showcased in the exhibition and how businesses can optimize this technology.

Mike Sutcliff, Group Chief Executive of Accenture Digital at his keynote address highlighted the role technology will play across the private and government sectors.

“Artificial Intelligence has evolved to a stage where it can offer simple solutions to sophisticated problems. Today, AI is being used in myriad ways across diverse industries like automotive, manufacturing and even retail—a development that was unfathomable a few years ago. We expect AI to take an increasingly central role in many organization’s digital presence – companies must therefore embrace this technology, and their competency in this discipline, seriously,” he said.

Frontier Technology

Frontier technologies are on showcase throughout GITEX, with VR film studio GigaWorks demonstrating their 360-camera technology on GITEX’s dedicated AR/VR platform XLabs and Dubai’s official Blockchain City Advisor, ConsenSys, giving insight into the future of blockchain technology in the region.

The Middle East AR and VR market will grow to $6 billion in value by 2020, as per industry estimates. The UAE Ministry of Education are already rolling out VR in the classrooms to enhance school learning and Jumeirah Hospitality Group offer a full 360° experience of their residences before guests arrive.

HTC is another tech giant showcasing the VR innovations through HTC Vive, which it says is set to change the way people consume visual content.

“The region is accelerating its adoption of digital platforms, and today’s virtual reality technologies are already making radical changes to the way that business sectors operate and how individuals collaborate with one another,” said Nikitas Glykas, President MEA, HTC.

“During GITEX, we are excited to showcase how Vive is now at the forefront of pushing VR to the mainstream by continued improvements to the VR hardware, the industry’s leading VR subscription service, and investments in new developer platforms,” he added.