7 questions with Active DMC’s Sawsan Ghanem: ‘Don’t take life too seriously’

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In our current series of ‘7 questions with’, we present you, Sawsan Ghanem, Managing Partner, Active DMC, who says always believe in yourself, as nothing is impossible.

#1 How important is being an entrepreneur?

My entrepreneurial spirit was always there from as far back as I can remember. It’s the constant thirst for knowledge, new ideas, opportunities and things that will challenge me that keeps me going every day.


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#2 What’s your favourite part of your work life?

Running my own business with my partner is a dream come true and one I thrive on every day. It’s a 24/7 responsibility, it’s all encompassing and throws you challenges as well as reasons for celebration in equal measures.

For me, Active DMC is the culmination of over 15 years of dedicated hard work, nurturing and growing an integrated marketing consultancy that we are proud of and one that delivers results.

It’s a business that holds its own in a highly competitive market, which is constantly changing and throwing up new challenges to work around.

#3 What advice would you give to women who want to venture into entrepreneurship, but have fears of failure?

Always believe in yourself, your vision, nothing is impossible. If you focus on the end goal, there is always a way. If you put your mind to something – the power of the mind is incredible – you can do it. It may take time, but you will get there in the end.

Dubai is a city that embraces an entrepreneurial spirit and one that inspires me every day to do more, and I genuinely believe that anything is possible, as long as you are passionate and have the determination, vision, right attitude and thirst for growth and success.


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#4 What has been your most challenging experience to date and how did you resolve it?

Motherhood. The most incredible journey that throws you new challenges every day. You learn quickly to follow your gut instinct, apply sense, a bit of craziness and fun.

Don’t take yourself too seriously. I approach each challenge my children throw me with an open mind, try to put myself in their shoes and do what feels right. You can’t over emphasise the importance of talking to our children, listening to them, having fun with them, no matter how shattered we feel.

Love, cuddles, empathy and precious downtime are saviours when it comes to cracking those crazy challenges and meltdowns.

#5 What advice would you give your younger self if you could?

Don’t take life too seriously. Believe in yourself. Don’t allow others to hold you back with their issues, insecurities. Nothing is impossible so long as you put your mind to it, give it 110% dedication, focus and energy. Learn from your mistakes and adventures. Grow. Nothing is impossible.


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#6 What motto do you live by every day?

“Knowing is not enough, we must apply. Willing is not enough, we must do.” Johann Wolfgang von Goethe.

#7 Any advice for millennials getting into the professional arena and those working their way up?

Earn respect and recognition, don’t expect it. When at work, give your 100% every day and make a difference. Show initiative and determination.

Don’t chop and change between jobs as it won’t look good on your CV and you won’t be taken seriously by employers who are sought after.