Ford Motor Company has announced the hiring of brand expert Musa Tariq as vice president and chief brand officer.
In this new role, Tariq will work with marketing, communications and company leaders across the world to define, build and communicate the Ford primary brand and what it stands for with all stakeholders, a statement said. His work will complement the successful vehicle nameplate brand marketing and communications work already in place.
Ford president and CEO, Mark Fields, said, “Musa has led transformational work at some of the world’s most admired brands, and he is a leader known for challenging convention. We’re excited for him to bring his expertise, knowledge and passion to Ford.”
Prior to joining Ford, Tariq was Apple’s global marketing and communication director for retail. Prior to Apple, Tariq was the senior director of social media and community at Nike, as well as the global head of digital marketing and later the first-ever director of social media at Burberry.