PHD announces regional promotions and new service offerings

Global media agency PHD has announced several promotions in the region as part of the agency’s expansion into new services and new territories, a statement has said.

Hassan Shoker, previously the head of investments for PHD UAE, will now take on a regional role at PHD MENA, actively participating in the expansion of the network into Egypt, Lebanon and Saudi Arabia, among other markets.

The network’s social media services will be absorbed into a wider content offering that places data and analytics at its heart to produce strategic, cutting-edge and highly targeted content solutions, the statement said. This new department, which will spearhead the creative and innovation agenda for the agency and its clients, will be led by Ian Dolan, who’s been promoted to the newly created role of head of Strategy and Content.

Further, due to impressive performance on their accounts, Sandra Essa and Stephanie Medlege have both been promoted to the role of associate director –Planning.

“These well-deserved promotions are a sign that our collective progress is made up of individual achievements and excellence. Together, with our clients, we are dedicated to continuing this shared journey of growth for the benefit of all,” CEO of PHD MENA Elda Choucair said.

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