Panache Middle East appoints Aniysha Seyfferdt as new agency director

Events production agency Panache Middle East has appointed Aniysha Seyfferdt as a new agency director to spearhead its rebranded XPRNC arm. As the new agency director, she will oversee the rebrand including conceptualization and operations of high profile events, a statement said.
Aniysha brings with her over a decade of event production experience from the Landmark group and Collyer Lessick International. “It is an exciting time in the company and I am looking forward to this new step with an enthusiastic talented team,” Aniysha said on the newly rebranded Panache XPRNC.Niladri Mondal, Director Strategy, Panache Middle East added, “When we met Aniysha her adaptability, creativity and experience struck a chord with us. We are thrilled to welcome her leadership and knowledge to the Panache family and look forward to the new direction of XPRNC.”

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