ADM switches to interactive TV

Abu Dhabi Media – AMD – and Youtoo Technologies Middle East, are launching interactive TV into the region.

Youtoo Technologies Middle East is a Dubai -based  JV between regional investors and Youtoo Technologies, the US firm specialising in integrating social media, voting, videos, and custom mobile apps into television broadcasts.

Ali Al Shaiba, director of digital media at ADM says the new technology will open new channels of dialogue with its customers.

“Very soon MENA viewers will experience the future of interactive TV. Our solutions and ADM’s reach in the region will change the way everyone will view and experience television,” adds Chris Wyatt, CEO Youtoo Technologies.

ADM is a partner and part-owner of online music platform VEVO and GETMO Arabia, the digital entertainment company.

Located in Dubai Media City, Youtoo Technologies Middle East is a joint venture of the US-Based Youtoo technologies, a Social TV technology firm that develops and licenses private label, interactive television and gaming services to TV networks.

Youtoo provides TV networks helps automate and integrate social media, voting, videos, and custom mobile apps into television broadcasts.

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