WPP launches WPP Health & Wellness

Global communications services group WPP has announced the formation of WPP Health & Wellness (www.wpphealth.com), a new sub-holding company that unites WPP’s broad capabilities under one banner to significantly advance its offer and partnership with clients across the spectrum of health and wellness.

WPP Health & Wellness will build on WPP’s areas of competitive advantage to accelerate growth, new opportunities and better health outcomes for clients, a statement said.

CEO of WPP, Sir Martin Sorrell, said: “This new unit is significant because it represents the next evolution of horizontality, through which WPP will continue to lead and transform health marketing.”

WPP Health & Wellness is led by global CEO Mike Hudnall, a 20-year marketing veteran with deep experience in healthcare marketing and global client leadership.

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