Maserati reports 155 per cent Mea growth

28.01.2015 / By
Umberto Cini, Managing Director Maserati Global Overseas Markets

The auto manufacturer announces a 155 per cent YoY increase in Mea 2014 sales. It says growth was driven by the launch of the new Ghibli, Maserati’s first four-door sports executive sedan, which accounted for more than half of regional retail sales, and the Quattroporte, the brand’s flagship model. The UAE accounted for 43 per [...]

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Sunsilk announces dry shampoo range

27.01.2015, 14:44 by
Sunsilk_DryShampoo (1)

The brand introduces its first range of Sunsilk Refreshing Dry Shampoos in three variants: normal, greasy and coloured hair. It says the dry shampoos refresh hair in one minute without water in three steps: spray on the roots, massage into hair and brush to absorb the oil. Jamal Hammadi, Sunsilk co-creator and shine expert, co-created [...]

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Nissan announces record Patrol sales

26.01.2015, 14:41 by
Nissan Patrol

The auto manufacturer announces April-November Patrol sales for 2014 in the Middle East were up 90 per cent y-o-y. It also says the Patrol recorded an average market share of 49 per cent from September to December, making it the market leader in the large SUV segment. According to Nissan’s latest sales figures, the Patrol [...]

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Ericsson Appointment - Tarek Saadi

Ericsson names new Middle East executive VP and head of sales

26.01.2015, 14:00 by

The brand announces Tarek Saadi as the new Middle East executive VP and head of sales. He assumed the role as of January 1 and will oversee the company’s sales engagement throughout the region. Saadi had previously held the position of president at Ericsson North Middle East, to which he was appointed in 2010. He [...]

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Fit Chef Shoo Laziz

Physique TV launches new healthy cooking show

25.01.2015, 14:43 by

The television channel announces its newest cooking program Fit Chef Shoo Laziz (How Delicious) will air by mid-February. The half-hour Arabic show with English subtitles will be hosted by international fitness trainer and chef Nader Freij and celebrity sports nutritionist Dana Al-Nemeh. The channel says the programme will feature healthy and easy-to-cook recipes that use [...]

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SAP awards PHD its media business

25.01.2015, 14:24 by

Enterprise software conglomerate SAP selects PHD to handle its global media strategy, planning and buying duties for the Middle East. The move follows the company’s announcement that it is consolidating its global communications business with Omnicom Group, including all advertising, media and other marketing activities. SAP CEO Bill McDermott says in a joint press statement: [...]

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PHD announces five senior promotions

25.01.2015, 14:22 by

The media agency promotes five senior employees as a result of 2014 business growth. Ian Dolan fills the newly created strategy director position. He will contribute to the strategic direction on all accounts, driving business development as well as heading the creative and innovation agenda for the agency and its clients. Other promotions include Charli [...]

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Brands urged to use technology creatively

21.01.2015, 16:38 by

Brands were urged to use technology creatively for marketing activities by BPG Maxus in its inaugural 365 conference in Dubai. The 365 theme suggests going beyond 360 degrees of communication in real time 365 days a year. The event was led by creative technology global director Nico Abbruzzese of Metalworks (Maxus’ global R&D division), who [...]

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Michiel Hofstee-CEO JWT Gulf-Corp - low res

Zain retains JWT Kuwait

20.01.2015, 18:09 by

The Kuwaiti telco renews its partnership with JWT Kuwait following a pitch. The agency has serviced the brand for the past 12 years. Zain Kuwait CEO Omar Saud Al Omar says in a joint press statement: “Throughout the whole pitch process, we were impressed by JWT’s determination to maintain our business. Their strategic thinking and [...]

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BPG Maxus to host creative technology conference

20.01.2015, 16:09 by

The media planning and buying agency is hosting a conference on the use of technology in marketing and business on January 21st at the One & Only Royal Mirage in Dubai. The half-day event will be split into two parts. The first will be an induction on creative technology and the second will highlight examples [...]

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