Chez Sushi to open in Oman

18.12.2014 / By
Chez Sushi_2

UAE-based Japanese restaurant franchise Chez Sushi plans to open its first outlet outside the country in Muscat, Oman, on December 23rd. Chez Sushi co-founder and managing partner, Hiba Kosta, says in a press statement: “We are delighted to be opening our first regional Chez Sushi, in Oman – the first of many more to come.” [...]

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Volvo introduces new hatchback in the UAE

18.12.2014, 17:29 by
V40_Interior wide shot

The Swedish automotive brand’s new V40 is available at Al-Futtaim Trading Enterprises starting at $37,875. The hatchback is available with a 1.6 litre delivering 180 hp and a 2.0 litre engine with 245hp. The V40 T5 Sport comes with safety and support features including ‘City Safety’ collision avoidance technology, Sensus connect, Adaptive Digital display, Dynamic [...]

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La Cure Gourmande activates UAE loyalty platform

18.12.2014, 17:27 by
La Cure Gourmande

The French confectioner’s UAE franchisee Grey Gold (owned by Spadamco Holdings) launches its digital customer loyalty system, Merci (thank you in French). Implemented by UrbanBuz, the cardless rewards programme includes cash back, multiplier days and birthday bonuses. Customers also automatically receive an SMS text with their balance following each transaction. Merci has been implemented in [...]

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Mars Brands

Mars moves planning business to MediaCom

18.12.2014, 15:09 by

Mars has moved its planning business to WPP’s MediaCom while incumbent Starcom MediaVest continues to handle its buying business, report industry sources. A spokesperson from MediaCom confirmed the move but neither agency has released an official statement yet.

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Nizar FAkhoury

Land Rover announces film series

17.12.2014, 16:29 by

The automotive brand is shooting a series of films with inspiring achievers from around the region as part of its MYLAND platform. The company says the five achievers – from Oman, Qatar, Lebanon and the UAE – share one thing in common: inspired by the culture and heritage of the land, they have succeeded in [...]

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Obi Mobiles selects BPG Group

16.12.2014, 14:28 by

The mobile phone brand co-founded by former Apple CEO John Sculley appoints the agency to manage its creative and media planning and buying. Amit Rupchandani, Obi Mobiles Mena MD, says: “We needed to find a communications partner who had the ideas, innovation, creativity and understanding of our business to help us achieve our ambitious growth [...]

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Alaa Saad 2

Qatar Financial Centre Authority selects UM

15.12.2014, 17:34 by

The Qatar Financial Centre (QFC) Authority assigns UM to handle its media planning and buying across Emea, Apac and North America. Set up in 2005, QFC Authority is the commercial and strategic arm of the Qatar Financial Centre. Alaa Saad, UM GCC regional MD, says: “We have built a portfolio of prestigious clients through our [...]

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UM Mena hires directors

15.12.2014, 17:09 by

The digital agency appoints Antoine De Trogoff as regional strategy and content director and Tom Hardstaff as regional strategy director. Both were previously at Mediacom in the UK. The company says “there was no specific intent to hire senior media professionals from Mediacom UK,” adding the hires are not part of an effort to expand [...]

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laura desmond

Publicis Groupe acquires Relevant24

15.12.2014, 14:30 by

The Groupe acquires US-based content creation agency Relevant24. The agency will retain its name, management team and structure and operate as a standalone unit within Starcom MediaVest Group (SMG). Founders CEO Marc Gallucci and president Lane Murphy will maintain their roles, with Gallucci joining SMG’s Global Leadership Council. Gallucci says in a joint press statement: [...]

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Jumeirah Group retains OMD

14.12.2014, 15:51 by

Industry contacts indicate that Jumeirah Group has retained media planning and buying agency OMD following a review. The hospitality group and agency are yet to provide details about the deal, including the length of the review process and agencies involved, or provide an official statement.

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