Y&R MENA launches Labstore Mena

29.03.2015 / By
Y&R Labstore

The agency announces Labstore Mena, which it says is “the first digitally and socially driven shopper marketing agency in the region.” The shopper marketing agency will be led by business director Zaakesh Mulla and executive creative director Joseph Bihag. Labstore global MD Jon Bird says in a press statement: “Retail today is globalised, digitised, polarised [...]

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McLaren launches sports series

26.03.2015, 15:52 by

The automaker announces in New York the 570S Coupé, the first model in its Sports Series family. With the launch, the brand is pursuing a three tier strategy, with the Sports Series sitting below the Super Series and Ultimate Series. In line with the naming convention begun with the 650S, 570 indicates the car’s power [...]

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Dubai first stop in Samsung Galaxy World Tour

25.03.2015, 10:00 by
Samsung - Elissa

The city is the first host of the Samsung World Tour, which saw the launch of the new Galaxy S6 and Galaxy S6 edge. Lebanese singer Elissa was the special guest for the event, where she said: “It is fantastic being in Dubai and with Samsung for the launch of this beautiful new product.” Both [...]

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digital media forum

The challenges of implementing data analytics in Mena

24.03.2015, 17:58 by

Digital Media Services deputy COO Rami Saad tells GMR on the sidelines of the Digital Media Forum in Dubai the challenges of implementing data analytics and how organisations can become more digitally driven in this video.

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Persil Abaya Shampoo announces Fragrance Fiesta

24.03.2015, 15:50 by

The laundry detergent brand launches the Fragrance Fiesta campaign focusing on its scents. The main activity is the Fragrance Fiesta Facebook game on the brand’s Facebook page. Daily prizes of $136 gift vouchers from Faces (Wojooh) go to the the highest scorers, with a chance to win a trip for two to Paris, France for [...]

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Vuclip and Melody Entertainment announce partnership

24.03.2015, 15:47 by

The on-demand mobile video service and entertainment media conglomerate collaborate to offer a selection of music videos and movies from stars such as Nancy Ajram, Serene Abdel Nour, Khaled Saleh, Hany Salama and Yasmine Abdel Aziz in Mena. Vuclip COO Arun Prakash says in a joint press statement: “Music and movies are an integral part [...]

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Lenovo unveils two Smartphones in the UAE

24.03.2015, 15:38 by

The tech brand introduces two dual-sim 4G LTE Smartphones – the Lenovo P70 and S90. The brand says the P70’s 4000mAh battery lasts up to three days, with other features including a five-inch display, HD resolution, rear 13MP and front 5MP cameras and is powered by Android 4.4 KitKat. The S90 smartphone comes with a [...]

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Maserati Official Car Partner for Baselworld

23.03.2015, 15:21 by

The luxury automaker announces it is the official car partner of Baselworld. It is providing a fleet of 20 Maseratis including nine Quattroporte and 11 Ghibli vehicles. They will be used from March 19 to March 26 to transport VIP guests between the various exhibition stands and locations in Basel. A Maserati lounge, which will [...]

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Land Rover and Sony Music Entertainment announce music partnership

22.03.2015, 15:54 by

The automaker and music label announce a collaboration to capture the sounds of the region. For the automaker, the partnership is an extension of its MYLAND platform, which celebrates the impact of Arab culture on modern society. Music producer Jean-Marie Riachi and DJ and producer Omar Basaad will create a musical track ‘My Land, My [...]

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Mark Soufiar (4) - Copy

OMD opens office in Doha

19.03.2015, 16:43 by

The media planning agency opens a new office in the capital. The network had previously serviced its Qatari clients from its Lower Gulf hub in Dubai. The opening follows three account wins in the past 12 months, including the Qatar Foundation’s state-of-the-art medical and research facility, Sidra Medical and Research Center, the Doha Film Institute [...]

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