Emirates and the Australian Open announce a new Grand Slam partnership

30.10.2014 / By

The multi-year deal sees both brands unite for the first time and includes sponsorship of the Australian Open Series. From this summer, the series, which is the official lead-in to the first Grand Slam of the year, will be rebranded as the Emirates Australian Open Series, with the airline set to partner all five marquee [...]

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Brand Union names new executive lead

30.10.2014, 17:29 by
Majdoleen Brand Union

The branding agency appoints Majdoleen Till, as executive business director, according to a company press release. Till has more than 15 years of experience in branding, having spent seven years managing Fitch, another leading WPP sister agency, in Qatar and Kuwait, after her tenure with Qatar Foundation. Previous clients include: the Royal Court of Jordan, [...]

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Traffic Digital wins Unilever’s regional online laundry business

30.10.2014, 10:41 by
Dominic - traffic

Effective immediately, the agency will handle online activation for OMO and Comfort. Waqas Javed, Unilever marketing director for the foods, beverages and home care division for the Gulf, says: “Online marketing is a vital component in our communication mix. Traffic Digital really impressed us with their experience, skills and ideas, on top of their energy [...]

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Egypt Entourage

Egypt tourism increases 40 per cent following campaign

29.10.2014, 13:02 by

entourage and the Egypt Tourism Authority (ETA) reveal the results of their Masr Wahashtouna campaign. A joint press statement reveals that tourism from the Middle East increased by 40 per cent following the campaign, securing the country a spot on the region’s top five tourism destinations. Hotel occupancy increased by 70 per cent before Eid [...]

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Photos du Cristal Festival, Crans Montana, Décembre 2011

Mena firsts at Cristal Festival

29.10.2014, 12:56 by

Judging for the Mena Cristal Festival will be held at the global Cristal Festival in France for the first time in December to celebrate the event’s tenth year. In another first, Dani Richa, Impact BBDO Group Mena and Pakistan chairman and CEO, will be the first Mena jury president at the global event. Mena winners [...]

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Gulf Air

Gulf Air announces new Moscow flights

28.10.2014, 17:44 by

The national carrier launches a promotion to mark the start of direct flights between Bahrain and Moscow starting October 28. It includes inaugural fares and double FalconFlyer miles for programme members travelling from across the airline’s network to the Russian capital between October 28 and December 28. Available for travel until November 30, 2014, the [...]

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Oasis clothes

Dubai’s Oasis Centre launches ‘Clothes for Compassion’ campaign

28.10.2014, 16:55 by

The Landmark Group-owned brand rolls out the second edition of its cause-related drive to support the UAE Red Crescent’s campaign – Our hearts with Syrians. Oasis Centre has set collection points in the mall where members of the community can donate clothes for Syrian refugees. “We were overwhelmed last year by the excellent response of [...]

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Sony announces world’s first underwater Xperia Aquatech store

27.10.2014, 18:13 by

The Japanese tech giant plans to open the world’s very first underwater Xperia Aquatech store in Dubai. To mark its debut on December 3, select Sony customers, VIPs and media will be escorted by divers off the coast of Dubai to view the Sony Xperia Z3 Series of waterproof Smartphones, tablets and accessories. The brand [...]

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Beauty and the beast

Beauty and the Beast to make UAE premiere

26.10.2014, 14:36 by

The Walt Disney musical is coming to the UAE for its 20th anniversary and as part of its first international tour. Brought by du Live!, in partnership with FLASH Entertainment, the show will run from October 30 to November 8 at the du Forum on Yas Island, Abu Dhabi. “Disney’s Beauty and the Beast brings [...]

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Our Team Won!!!

Dubai Lynx introduces University of the Year award

26.10.2014, 13:07 by

The advertising awards organiser announces its first University of the Year Competition. The winning university will be decided based on the results of the Masar Student Creative Award for Print and the Integrated Student Award. Students with shortlisted and winning entries from both competitions will be awarded points for their universities. The university with the [...]

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