Kia customers score Copa America trip

28.06.2015 / By
Kia-Copa America (1)

The Korean auto manufacturer rewarded customers from the UAE and Kuwait with a trip to Chile to attend the Copa America 2015 as part of its “Kia Lucky Drive to Copa America” campaign. The package included an all-expenses paid trip with tickets to the tournament’s opener between Chile and Ecuador, air travel, transportation and accommodation. [...]

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UM MENA names new Levant and Egypt digital director

25.06.2015, 11:26 by
Zadi Hobeika

The agency announces the appointment of Zadi Hobeika as Levant and Egypt digital director. Based in Beirut, he will be responsible for growing the digital portfolio and revenue by developing and implementing new strategies. He previously worked at HP, Nestlé and Google’s European headquarters on online business development and consultation. He was also the managing [...]

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Unilever partners with MSN

24.06.2015, 15:24 by
Knorr

The consumer goods company has entered into a partnership with Microsoft to be their food and drink content partner within the MSN lifestyle section. As part of the seven-month agreement that started in June, MSN is hosting English and Arabic content from Unilever’s brands. One of the brands to be featured is Knorr, which will [...]

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McLaren

McLaren announces GCC prices for new Sports Series

23.06.2015, 16:39 by

The supercar maker reveals prices for its new, more accessible line of Sports Series models across the region. The McLaren 570S Coupé, first shown at the New York International Auto Show in April, is on sale in the UAE, Saudi Arabia, Kuwait, Bahrain and Qatar, with a base retail price starting from $201,026, before options. [...]

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Carpool

Carpool Arabia offers free rides

22.06.2015, 11:50 by

The UAE-based car pooling platform announces it will offer free rides as part of its #RamadanPoolers Ramadan campaign. It will offer an undisclosed number of rides out of 500 daily rides for free anywhere in the UAE from June 28-July 4. The platform says it expects the campaign to strengthen its ties with the community [...]

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Ashraf_Shakah_Ketchum_Raad_

Ketchum Raad Middle East names new MD

21.06.2015, 15:30 by

The agency appoints Ashraf Shakah as its new MD, based in Dubai. He moves from BPG | Cohn & Wolfe, where he served as a business director. Prior to that, he held roles at ASDA’A Burson-Marsteller in the UAE and Jordan. Overall, he has more than 18 years of experience, including with companies such as [...]

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Rondon Fernandes as ECD

Horizon FCB Dubai names new executive creative director

18.06.2015, 12:41 by

The agency hires Rondon Fernandes as its new executive creative director. He moves from Leo Burnett Dubai, where he was creative director for two years. In his more than 20-year career, Fernandes has worked on brands including Coca-Cola, Nestlé, Volkswagen, McDonald’s, AT&T, FNAC Megastore and MTV. He began working in his native Brazil at the [...]

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Share a Touch of Love UAE English - june 17

Unilever rolls out clothes donation campaign

17.06.2015, 15:56 by

Comfort and OMO, in partnership with the Emirates Red Crescent, installs booths at five malls in Dubai as part of its sixth annual “Share a Touch of Love this Ramadan” clothes donation campaign. The collections will run until July 25th with clothes to be distributed to the less fortunate in the region. Malls included in [...]

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Sagar Shetty - Clique

Mobile: present or future?

16.06.2015, 20:00 by

Many marketers say “mobile is the future.” The problem with this statement is that mobile is the present as well as the future. Marketers dream of reaching and engaging the consumer across every segment of the purchase funnel, from awareness to advocacy. Mobile has the potential to become exactly that medium. MENA Smartphone penetration is [...]

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OSN 24 Carat - Abdullah Bassem Maguy Huda Cyrine on stage (1)

OSN announces new show

15.06.2015, 15:46 by

The pay-TV network announces its new series “24 Carat” at a live event at The Dubai Mall in Dubai. The show will premiere during Ramadan and stars Cyrine Abdelnour, Abed Fahd, and Maguy Bou Ghosn. The three Arab celebrities were interviewed by Emirati actor Abdullah Ben Haider in front of fans at the event, and [...]

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