J. Walter Thompson agrees to acquire majority stake in Cleartag

25.11.2015 / By
Cleartag's Co-founder and CEO Tarek Dajani, right, and Roy Haddad, chairman of J. Walter Thompson

WPP’s J. Walter Thompson agrees to acquire a majority stake in Cleartag, a regional full-service digital marketing agency. The digital agency will continue to trade as Cleartag, while strengthening J. Walter Thompson’s digital offering in the MENA region. Currently, its digital offering is represented by Heathwallace in the UAE and KSA. Cleartag was established in [...]

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du focuses on UAE’s diversity for National Day campaign

25.11.2015, 17:12 by
du national day

As part of its UAE National Day celebration, du sets up seven blue doors at prominent locations such as Marina Mall – Abu Dhabi, Global Village, Al Majaz – Sharjah, Ripe Market – Zaabeel Park, Dubai, Fujeirah City center, Mall of the Emirates and Al Manar Mall – RAK. Visitors who walked in through the [...]

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Mall in Dubai launches a women-only campaign

24.11.2015, 12:28 by
Shoppers outside a Dubai mall.

Shopping centre Mirdif City Centre in Dubai is re-launching its women-centric campaign Monday’s Sobhiya which will end on December 28 this year. Inspired by the traditional practice of the ‘sobhiya’ – a morning social gathering of ladies over tea – Monday’s Sobhiya is a feel-good campaign designed to pamper women with a bit of extra [...]

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Emirates NBD launches Fitness Account for Apple Watch

Emirates NBD wants you to be fit and healthy

23.11.2015, 11:40 by

Emirates NBD has launched the Emirates NBD Fitness Account that turns “health into wealth”. The Fitness Account is a mobile-based savings account that allows customers to earn higher interest on their balances by linking it to their level of physical activity. Customers will earn interest of up to two percent per annum (pa) on their [...]

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Stuart Pocock, left, and Rahul Kalia

Management advisory Roth Observatory to open Dubai office

22.11.2015, 18:45 by

Global management consultancy Roth Observatory International is opening its Dubai office this month as the hub for the MEA region. Set up in 2006, the company has established its presence across Europe, US, Asia and now the MEA region. Roth Observatory has already been working with clients such as Toyota, BMW, Mini and FrieslandCampina in [...]

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The new app from Jumeirah and Google will allow travellers to get an insider's view of hotels.

Jumeirah and Google develop virtual reality app

22.11.2015, 18:39 by

Jumeirah Inside has been developed to provide travelers with a unique look into Jumeirah hotels. The web-based virtual reality application has been optimized for tablet, mobile and desktop, providing a Google Street View–like look into the group’s 23 hotels. Jumeirah worked alongside Google and MediaMonks, a production company, to develop the tool’s 360-degree video, photography [...]

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Close-up of the stage at 2015 Effie Mena Awards

FP7 shines at Effie MENA 2015 Awards

19.11.2015, 09:58 by

The Effies MENA Awards 2015, held in partnership with Gulf Marketing Review, celebrated the marketing and advertising industry’s best and most effective in a high-spirited night of celebrations on November 18 evening at Armani Hotel, Burj Khalifa, Dubai. Out of 326 shortlisted entries, 79 made the cut. Twenty-three walked away with Golds, 26 with Silvers [...]

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Alexander Rauser explains new trend in video streaming.

Live video feed from your smartphone

18.11.2015, 14:49 by

Alexander Rauser, CEO of Prototype, explains why live-streaming is taking the professional world by storm Periscope is a live-streaming platform that broadcasts a live video feed from your smartphone to your followers. Periscope is available on iOS and Android, and was acquired by Twitter in early 2015. The app reached more than one million users [...]

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Twitter appoints new director for the MENA region

18.11.2015, 14:44 by

Twitter has appointed Kinda Ibrahim as director of media partnerships for the Middle East and North Africa. Based out of Twitter’s recently opened Dubai office, Ibrahim’s team will work to accelerate Twitter’s push for content partnerships across the news, politics, sports, TV and entertainment verticals. Her team will work with key publishers to prioritize Twitter [...]

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Branded content is good for consumer engagement, says Google and IPG Media Lab study

Branded content helps engage customers, says Google

17.11.2015, 11:35 by

In collaboration with IPG Media Lab, a division of IPG Mediabrands, Google recently revealed the results of a global branded content effectiveness study. This particular research defines branded content as content that lives on its own, produced by and for the brand, as opposed to content produced by someone else the brand affixes itself to. [...]

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