Impact on the business

04.10.2015 / By
Asad ur Rehman

Asad ur Rehman, director media, Unilever MENA, tells GMR how a campaign’s impact on the business is the most important factor in its success. As a judge in the upcoming Effie Awards MENA in November, he says effectiveness is the key criteria for him in this video.

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New Harley-Davidson showroom opens in Dubai

17.09.2015, 15:18 by

Abdulla Al Masaood & Sons Motorcycles LLC, the distributor of the motorcycle brand in the UAE, inaugurates the Harley-Davidson Desert Pearl showroom in Dubai Investment Park at a VIP event. The new 1,481 square metre facility is the second in Dubai and the fourth in the UAE (facilities in other Emirates are in Abu Dhabi [...]

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Sony announces Bond campaign

16.09.2015, 15:41 by

The Japanese tech brand announces its Made for Bond advertising campaign ahead of the release of the movie Spectre. The 60-second TVC features Sony’s Xperia Z5 Smartphone and compact RX100 IV Cyber-Shot camera in a chase scene in London. It was produced by British director Danny Kleinman and created by ad agency adam&eveDDB with production [...]

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Youngnetwork - Rita Rodrigues

YoungNetwork fueled by win

16.09.2015, 15:22 by

The Dubai-based agency announces it will manage PR and social media for global action sports channel FUEL TV in the Middle East. Rui Ventura, VP of the marketing, sales and creative department for FUEL TV EMEA, says in a joint press statement: “Our appointment of YoungNetwork as our PR representative in the Middle East is [...]

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Emirates NBD

Emirates NBD announces banking on Twitter

16.09.2015, 14:26 by

The UAE-based bank says it is the first in the region to offer select banking enquiries and transactions via Twitter. Customers can tweet for enquiries about their current or savings account or credit card, or perform transactions such as balance enquiry, view the last five transactions or request the previous month’s e-statement. It also says [...]

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Edelman consolidates DABO & CO acquisition

13.09.2015, 15:51 by

Edelman completes its acquisition of independent Dubai-based DABO & CO. The new co-branded entity is Edelman DABO, and will provide consumer PR, digital, event management. It will also offer experiential services following the creation of its new Edelman DABO Experiential unit. The agency says the move follows increased demand in the region for integration in [...]

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Bob Kiple

Making a connection

10.09.2015, 16:16 by

GMR catches up with Bob Kiple, Chevrolet global advertising and brand strategist, ahead of the upcoming Effie MENA Awards 2015 in November where he is scheduled to judge. He shares his views on making a connection with customers and what makes for efficient and creative campaigns in this video.

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Rodrigo Mavu Creative Director UM MENA

UM MENA names new creative director

23.08.2015, 17:22 by

The agency announces Rodrigo Mavu as creative director for the region. He will be responsible for driving the creative and ideation process across the agency. Mavu has more than 15 years of experience in the advertising industry in Brazil and the UAE. He says in a press statement: “As creative cirector at UM MENA, my [...]

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Al Futtaim 2

Al-Futtaim Motors announces Turn and Win competition

18.08.2015, 15:59 by

The exclusive Toyota distributor in the UAE launches its Turn and Win contest, with a new 2016 Toyota Camry as the grand prize. The winning key that unlocks the car will be in one of the IKEA catalogues delivered to customers’ doorsteps, or in one of the 14 Toyota showrooms across the UAE. The competition [...]

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Fresh perspective

17.08.2015, 16:30 by

7UP announces a regionally-developed TVC called Perspective, which invites viewers to change their perspective. The video shows old urban spaces transformed into works of art, with Cairo rooftops turned into gardens and rooftop satellites becoming art. The TVC is an extension of the soft drink’s integrated brand re-launch and new positioning this year – “Feels [...]

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