Arabian Automobiles customer strikes gold

14.07.2015 / By
Arabian Automobiles

The exclusive Nissan dealer for Dubai and the Northern Emirates awards a customer more than $27,000 ($27,248) worth of gold as part of a Ramadan campaign. The customer, Ramzi George Orfali, won the prize following his purchase of a Nissan X-Trail on July 2nd. He says in a press statement: “I purchased the Nissan X-Trail [...]

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GODIVA opens in Al Ain Mall

14.07.2015, 16:00 by
Godiva

The chocolatier opens a new outlet in Al Ain Mall in the emirate of Abu Dhabi as part of its regional expansion plans. It is the brand’s seventh café and store in the UAE, with plans to open another store in the country before the end of the year and three to four stores in [...]

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Absolute Communications partners with 3A Worldwide

13.07.2015, 15:39 by
Absolute Communications

UAE and India-based corporate communications firm Absolute Communications partners with Miami, USA-based 3A Worldwide. The alliance expands each agency’s network. Absolute Communications CEO Victor King says in a joint press statement: “This partnership will enable both 3A Worldwide and Absolute Communications to showcase ourselves as an agency with a global reach and local expertise.” Edward [...]

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BPG_Abraham-Varughese

BPG Bates names new executive creative director

13.07.2015, 15:05 by

The agency appoints Abraham Varughese as executive creative director. In his role, he will head the creative department and be a member of the leadership team. He moves from Leo Burnett, and started his career at Rediffusion Y&R, India, followed by stints at FP7 and TBWA\RAAD in Dubai. Clients in his 18-year career include Abu [...]

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Four smartphones

Four introduces three Smartphones

12.07.2015, 16:51 by

The UAE-based mobile brand announces three new Smartphones targeting the entry-level market. The S40 features a 3.5-inch screen with a 1.3 GHz Dual Core Processor and Android 4.2 OS. The S180 comes with a four-inch screen and 3G connectivity while the top-of-the-line S300 features a 5.5-inch screen, 8MP rear camera, 1.2 GHz Quadcore processor and [...]

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Water infographic

Masafi tops UAE bottled water brands

12.07.2015, 15:54 by

The most popular bottled water brand in the UAE is Masafi (30 per cent), followed by Al Ain (17 per cent) and Oasis (10 per cent) says Task Spotting in its latest survey. The UAE-based app also says bottled water consumption is second to drinking from a dispenser, at 35 per cent versus 43 per [...]

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Infiniti Logo 2

Infiniti increases Middle East focus

12.07.2015, 15:42 by

The Japanese premium automaker is focusing on the region with the announcement of Four Communications as its new PR agency and the creation of an internal PR function. The agency will be responsible for providing Infiniti strategic direction and tactical support across the GCC and wider Middle East. The dedicated PR function will integrate with [...]

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Ben Winkler OMD

If you’re not learning fast, you’re dying fast

09.07.2015, 15:55 by

How does OMD chief digital officer and chief innovation officer Ben Winkler stay ahead of the changing media landscape? He shares this and more in a video. Winkler served on the Final Round Jury of the 2015 North American Effie Awards.

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Etihad

Starcom wins Etihad Airways Partner global media business

09.07.2015, 15:31 by

The media agency secures the global business for Etihad Airways Partner, which includes Etihad Airways and three of its partner airlines – Alitalia, airberlin and Jet Airways. The announcement follows a joint tender sent to agency networks. Starcom will service the airlines in key hubs in the UAE, Germany, Italy and India, with central coordination [...]

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Penny Couchman 2

Gathering pace

09.07.2015, 11:52 by

Globally, brands such as AirBnB, Zappos and Amazon are using customer experience as a disruptive strategy to consistently differentiate themselves. But are agencies and clients doing this in the Middle East? And if yes, how? To answer this we conducted qualitative research, the third such ‘Value Exchange’ study for GMR A&C Special Edition. Like last [...]

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