L’Oréal ranks among world’s top 10 most attractive employers

20.07.2016 / By

Paris-based beauty brand L’Oréal has been ranked the 9th most attractive employer by business students in the Universum rankings this year, up from in 2015. The French cosmetics firm is the 16th most attractive employer for engineering students in the Most Attractive Employers Ranking. Last year, the brand was placed at 17 among the top […]

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Pepsi marks World Emoji Day with PepsiMoji video

19.07.2016, 15:45 by
GMR Pepsi

To mark the World Emoji Day which fell on Sunday (July 17) Pepsi launched a new PepsiMoji-filled video to demonstrate how emojis can be used to communicate in ways that traverse boundaries. Studies have suggested that emoji is the fastest growing language and it has already become a universal language. Pepsi has taken the emojis […]

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Knowing your customer is the key to success

19.07.2016, 14:51 by

Abdulla Al Gurg In a continuous changing market environment, operational efficiency remains important. However, retailers are leveraging data and new technologies to optimize demand processes, attract and retain more customers, and drive future growth. Understanding consumer behaviour is necessary, albeit challenging, as it not only helps in marketing your products better by increasing their visibility, […]

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Air Miles launched a new mobile app and a new website. (Image supplied)

Air Miles’ shift to digital: Focusing on the future

14.07.2016, 16:15 by

Popular loyalty program Air Miles has launched a smartphone app and a new website to simplify the process of collecting and spending Air Miles for customers, answering to the changing consumer habits.   The digital revamp for Air Miles aims to also make it easier for partner businesses making it a more valuable loyalty program […]

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Facebook ‘most popular’ social network in UAE, survey finds

10.07.2016, 12:20 by

UAE residents spend an average of approximately five hours of their day on social media, a new YouGov survey finds.   Through surveying over 5,000 UAE residents, it was revealed that the time spent on social media varied among different age groups. Younger users, aged 18-35, spend between two to six hours of their day […]

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Du promotes a digital fasting initiative this Ramadan

21.06.2016, 10:59 by

  Today, in collaboration with du, a member of the Emirati youth population, Omar Bin Haider has made a commitment to go offline between Suhoor and Iftar with du’s #digitalfasting initiative. By taking on a #digitalfasting challenge, Bin Haider aims to deepen connections with himself, his friends and his family. Omar will take on challenges to demonstrate the different ways that he will be […]

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Facebook awards

MENA brings home three Facebook Awards for 2016

19.06.2016, 12:14 by

Facebook has recently announced the winners of its fifth annual Facebook Awards, which recognise the best creative work on Facebook and Instagram this past year.   The 2016 Facebook Awards represent their most inspiring creative collection with over 2,000 submissions, two-thirds of which originated from outside North America.   The MENA region brought home three creative […]

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Mobile, digital, e-commerce, innovation

dubizzle adds three senior members to a growing team

16.06.2016, 14:43 by

dubizzle appoints three new senior members of staff to further support its growth in the UAE; Jean-Pierre Mondalek as General Manager of Motors, Vineet Singla as General Manager of New Business and Director of Product, and Anthony Blackford as Head of Display Advertising. The current dubizzle team stands at 160 people, with plans to expand and invest […]

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Kellogg’s EMEA sticks with Carat and iProspect following review

16.06.2016, 14:32 by

Carat and iProspect, agencies of Dentsu Aegis Network, retain the Kellogg’s EMEA account following a review of the media planning and buying business. The review was performed by Kellogg’s media and procurement teams, and included all cereal and snack brands, including Pringles, across 31 markets in EMEA. Since 2008, Kellogg’s has worked along side Carat, with iProspect later appointed to […]

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Unilever appoints Traffic

Unilever appoints Traffic for digital marketing

15.06.2016, 12:16 by

Unilever announces the appointment of Traffic as one of the brand’s roster agencies. Traffic is a Dubai based full-service Digital Marketing Agency. From mid-2013 Traffic has managed the Homecare digital business which included OMO, Comfort, Jif, Domestos and Lux Sunlight. From January 2016 the Haircare brands Tresemme, Sunsilk and Clear and the Skincare range of Ponds, Vaseline and Fair & Lovely have also been […]

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