Delta Air Lines: fly with luxury

21.08.2016 / By
Facebook delta business suite

American carrier Delta Air Lines announced plans to create a business class section comprising private suites on long-haul flights. “Delta Air Lines is redefining international business class travel with the introduction of the Delta One suite, the first business class cabin to feature a sliding door at suite,” a statement read. The airline is apparently […]

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CESP endorses Kantar Media’s TView in the UAE

01.08.2016, 12:20 by
(L-R) Roy Haddad and Keld Nielsen

Independent media auditor Centre d’étude des supports de publicité (CESP) has audited the national TView people meter-based Television Audience Measurement (TAM) service in the UAE and found it aligned with international standards, reinforcing Kantar Media’s solution. The TView service delivers daily TV ratings and is funded and endorsed by media players in the UAE, including […]

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VIVA Kuwait wins YouTube’s Lantern Award

31.07.2016, 16:49 by

YouTube announced today the winner of the Lantern Award,  which highlights the best Ramadan ad in 2016 based on an algorithm that takes into account views, engagement, and qualitative elements. The Winner of The Lantern Award went to VIVA Kuwait for a very funny two-part series, Where is my bowl?, on misplacing cookware after dinner […]

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Loreal

L’Oréal ranks among world’s top 10 most attractive employers

20.07.2016, 16:33 by

Paris-based beauty brand L’Oréal has been ranked the 9th most attractive employer by business students in the Universum rankings this year, up from in 2015. The French cosmetics firm is the 16th most attractive employer for engineering students in the Most Attractive Employers Ranking. Last year, the brand was placed at 17 among the top […]

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Pepsi marks World Emoji Day with PepsiMoji video

19.07.2016, 15:45 by

To mark the World Emoji Day which fell on Sunday (July 17) Pepsi launched a new PepsiMoji-filled video to demonstrate how emojis can be used to communicate in ways that traverse boundaries. Studies have suggested that emoji is the fastest growing language and it has already become a universal language. Pepsi has taken the emojis […]

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GMR

Knowing your customer is the key to success

19.07.2016, 14:51 by

Abdulla Al Gurg In a continuous changing market environment, operational efficiency remains important. However, retailers are leveraging data and new technologies to optimize demand processes, attract and retain more customers, and drive future growth. Understanding consumer behaviour is necessary, albeit challenging, as it not only helps in marketing your products better by increasing their visibility, […]

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Air Miles launched a new mobile app and a new website. (Image supplied)

Air Miles’ shift to digital: Focusing on the future

14.07.2016, 16:15 by

Popular loyalty program Air Miles has launched a smartphone app and a new website to simplify the process of collecting and spending Air Miles for customers, answering to the changing consumer habits.   The digital revamp for Air Miles aims to also make it easier for partner businesses making it a more valuable loyalty program […]

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Facebook ‘most popular’ social network in UAE, survey finds

10.07.2016, 12:20 by

UAE residents spend an average of approximately five hours of their day on social media, a new YouGov survey finds.   Through surveying over 5,000 UAE residents, it was revealed that the time spent on social media varied among different age groups. Younger users, aged 18-35, spend between two to six hours of their day […]

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Du promotes a digital fasting initiative this Ramadan

21.06.2016, 10:59 by

  Today, in collaboration with du, a member of the Emirati youth population, Omar Bin Haider has made a commitment to go offline between Suhoor and Iftar with du’s #digitalfasting initiative. By taking on a #digitalfasting challenge, Bin Haider aims to deepen connections with himself, his friends and his family. Omar will take on challenges to demonstrate the different ways that he will be […]

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Facebook awards

MENA brings home three Facebook Awards for 2016

19.06.2016, 12:14 by

Facebook has recently announced the winners of its fifth annual Facebook Awards, which recognise the best creative work on Facebook and Instagram this past year.   The 2016 Facebook Awards represent their most inspiring creative collection with over 2,000 submissions, two-thirds of which originated from outside North America.   The MENA region brought home three creative […]

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