British Airways launches new loyalty programme in the UAE

11.02.2016 / By
British Airways

British Airways has recently revamped its On Business loyalty programme, in an effort to help the UAE’s small and medium enterprises (SMEs) get more out of their travel budgets. The new initiative brings together the business loyalty programs of British Airways, Iberia and American airlines, allowing customers to collect and spend on all three.  Furthermore, [...]

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Under Armour opens shop in City Centre Mirdif

11.02.2016, 10:56 by
under armour

Under Armour has recently opened first-ever specialty retail store in Dubai. The doors to the sports brand have opened at City Centre Mirdif shopping mall with a brand-focus on innovative products and design. Juraj Stiksa, CEO of Athlocity, Under Armour Middle East, says in a press statement, “As the brand continues its global expansion, we are [...]

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Panelists reveal best practices at Marketing to Women

08.02.2016, 17:36 by

Today’s Marketing to Women conference, held at the Taj Hotel in Business Bay, Dubai heard from some of the region’s leading experts on the hot topic. Top 10 quotes of the day: 1) Dee Caffari MBE, Dee Caffari Ltd.: People make excuses and culture is easy because no one wants to address it, but people here [...]

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Nielsen survey reveals how Arab women engage on social

07.02.2016, 18:19 by

A recent survey conducted by Nielsen aims to reveal how Arab women engage with brands on social and digital platforms. This survey polled 2,000 women between November 2015 and January 2016 across the GCC. Smartphone – KSA: 92 per cent own a Smartphone; UAE 90 per cent – 91 per cent access the Internet on their [...]

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Visa launches Visa Developer to drive innovation

07.02.2016, 15:47 by

Visa announces the launch of Visa Developer, transforming the network to an open platform with the aim to drive innovation in payments and commerce. This means that software application developers will have open access to industry leading payments tech, products and services by Visa for the first time. The platform has been developed to assist [...]

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Huawei partners with Dubai Internet City

04.02.2016, 14:17 by

With the aim to expand and deploy its global technology expertise, Huawei partners with Dubai Internet City (DIC) to establish a national HQ within the UAE. The signing ceremony was held in the presence of His Excellency Mohammed Al Gergawi – Minister of Cabinet Affairs of the Federal Government of the UAE, Dr. Amina Al [...]

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Lowe MENA adopts new MullenLowe identity following global rebrand

04.02.2016, 12:25 by

Following the formation of MullenLowe Group in May 2015 – from the merger of IPG agencies Mullen in the US with global creative network Lowe and Partners – the network unveiled plans for its new global corporate identity. The new brand identity has been created to reflect the positioning of MullenLowe Group as a global [...]

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du launches new caller tune feature through Shazam

03.02.2016, 16:26 by

In a new marketing initiative by du, users now have the ability to Shazam any song and make it their new Caller Tune for AED 2 per month. Fahad Al Hassawi, chief commercial officer, du, says in a press statement, “Music unites, it evokes memories and invokes passions. We are always looking for ways to [...]

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On Device Research

Nader Kobeissi assumes global MD at On Device Research

31.01.2016, 17:23 by

Mobile survey company, On Device Research announces the promotion of Nader Kobeissi as global managing director. In his new role, he will specifically focus on growing the mobile research and panel business in Africa, Europe and the Americas, while managing his existing business in MENA. In a statement to the press, Alistair Hill, CEO of On Device [...]

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Leo Burnett Worldwide names Rich Stoddart as CEO

31.01.2016, 15:12 by

CEO of Publicis Communications, Arthur Sadoun, announces that Rich Stoddart will takeover as CEO of Leo Burnett Worldwide. The transition for Stoddart will be effective as of February 1, from his current role as CEO of Leo Burnett North America, which he will also maintain. He will be based out of Chicago, the global headquarters [...]

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