Etihad Airways appoints senior VP, marketing

23.11.2014 / By
Etihad Airways Aircraft

The airline appoints Shane O’Hare as its senior VP, marketing. He will be responsible for developing the airline’s marketing strategy, and for leading its implementation across commercial strategies, brand management, communications, product and service development, and sales and distribution. James Hogan, Etihad Airways president and CEO, says in a press statement: “As Etihad Airways extends [...]

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Effie Mena 2014 to honour effective digital

18.11.2014, 15:57 by
Alexandre Hawari, co-CEO of Mediaquest

With judging for shortlisted Effie Mena submissions underway, initial feedback reveals an emphasis on digital with the most effective campaigns to be recognised on awards night. Alexandre Hawari, Co-CEO of Mediaquest, the media organisation behind the event, says in a press statement: “The global marketing sector has undergone radical change in recent years, with new [...]

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Effie Mena 2014 gearing up for record-breaking event

17.11.2014, 13:24 by
Alexandre Hawari, co-CEO of Mediaquest

This year’s edition of the awards has seen the numbers of categories of achievement expand to 23, along with a 75 per cent increase in submissions. The new classes include Best Youth Marketing Campaign, Best Use of Social Media and Most Effective Agency Network of the Year. “Corresponding with the rise in the number of [...]

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Goodyear

Goodyear announces new Mea GM

16.11.2014, 17:56 by

Jean-Denis Perche joins Goodyear Mea as general manager to focus on strengthening existing relationships and building on the technical experience in the region. “This is a strong, emerging market where you need to tailor your approach to sales and product from country to country,” Perche says in a press statement. He adds: “So many companies [...]

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Conde nast Awards

Emirates wins three Condé Nast Traveller categories

16.11.2014, 17:54 by

The airline wins Best Airline – Business, Best Airline – Leisure and Best Loyalty Rewards Programme for Skywards at the 2014 Condé Nast Traveller Readers’ Choice Awards Middle East. Badr Abbas, Emirates vice-president of commercial operations for the UAE and Oman, says: “Our customer has always been at the heart of whatever we do, and [...]

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Tom Pryor- low res

McLaren to launch P13 “sportscar”

06.11.2014, 11:07 by

The supercar maker reveals it will launch a new model, the P13, in a lower-priced segment than its existing 650S within the next 12 months. The move is in line with the brand’s strategy to introduce one new model or variant every year. Tom Pryor, McLaren Mea marketing and PR manager, says this will help [...]

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Infiniti - Juergen Schmitz, Managing Director, Infiniti Middle East-2

Infiniti ‘region’s fastest growing premium car brand’

05.11.2014, 15:02 by

The luxury division of Japanese automaker Nissan says it is the fastest growing premium car brand in the Middle East. Sales grew by 30 per cent to a 6.25 per cent market share for the first half of fiscal year 2014 (April-September), with the UAE leading the growth with a 41 per cent gain. The [...]

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Holler - L-R - Yousef Tuqan, Ema Linaker, Raja Trad

Leo Burnett/Publicis Group Mena launches Holler

05.11.2014, 14:59 by

The Group announces the regional launch of social and mobile agency Holler. The agency will offer its social, digital and mobile marketing services to the groups’ portfolio. Raja Trad, CEO of Leo Burnett/Publicis Group Mena, says: “In the past decade or so, the group has remained at the forefront of digital communications here in the [...]

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Multiethnic People with Startup Business Talking in a Cafe

Blue Apple wins The Coffee Club account

04.11.2014, 18:22 by

Australia-based The Coffee Club appoints Blue Apple as its advertising, PR and digital agency with immediate effect. The appointment comes ahead of the café group’s UAE debut. Liwa Minor Food and Beverages plans to open the first outlet at Abu Dhabi’s Yas Mall in mid-November, with plans for a mid-December opening of a second branch [...]

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Alshaya

Alshaya gears up to open 42 brands at Yas Mall Abu Dhabi

04.11.2014, 18:15 by

The Kuwait-based international retail franchise operator prepares to launch 42 brands at Yas Mall, Abu Dhabi this month in collaboration with Aldar Properties. Covering more than 30,000 square metres of retail space, the shops include the world’s largest Debenhams, the UAE’s first Pottery Barn Teen and Icing stores. In addition, brands such as Victoria’s Secret, [...]

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