UM MENA names new creative director

23.08.2015 / By
Rodrigo Mavu Creative Director UM MENA

The agency announces Rodrigo Mavu as creative director for the region. He will be responsible for driving the creative and ideation process across the agency. Mavu has more than 15 years of experience in the advertising industry in Brazil and the UAE. He says in a press statement: “As creative cirector at UM MENA, my [...]

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Al-Futtaim Motors announces Turn and Win competition

18.08.2015, 15:59 by
Al Futtaim 2

The exclusive Toyota distributor in the UAE launches its Turn and Win contest, with a new 2016 Toyota Camry as the grand prize. The winning key that unlocks the car will be in one of the IKEA catalogues delivered to customers’ doorsteps, or in one of the 14 Toyota showrooms across the UAE. The competition [...]

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Fresh perspective

17.08.2015, 16:30 by

7UP announces a regionally-developed TVC called Perspective, which invites viewers to change their perspective. The video shows old urban spaces transformed into works of art, with Cairo rooftops turned into gardens and rooftop satellites becoming art. The TVC is an extension of the soft drink’s integrated brand re-launch and new positioning this year – “Feels [...]

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Nakheel Mall and The Palm Tower (1)

Nakheel’s big plans

16.08.2015, 11:38 by

The Dubai-based developer plans to be the GCC’s largest retail developer by gross leasable space within four years. It intends to build more than 11 million square feet of retail space. Omar Khoory, Director of Nakheel Retail, reveals some of the developer’s plans in this video. Read more in the GMR July/August print issue. Pictured: [...]

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Middle East motorists replace their car every five years

12.08.2015, 15:52 by

The average age of a car listed on the Middle East websites of the automotive car buying and selling platform Carmudi is 5.1 years. It also reports the average age of vehicles listed in Saudi Arabia is 3.8 years and 5.2 years in the UAE. This is compared with 11.5 years in the US, 6.5 [...]

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Harley Davidson

Zurich partners with Harley-Davidson Lebanon

11.08.2015, 15:54 by

The insurer signs a three-year partnership with Harley-Davidson Lebanon to launch an ‘H-D Motorcycle Insurance Plan’. The plan includes international damage cover, international roadside assistance and up to $10,000 for medical expenses in case of an accident. It also includes cover for theft, fire, damage, and biker’s leathers, helmet and riding gear. Zahir Sharif, retail [...]

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du Eid competition attracts more than 8,000 entries

11.08.2015, 15:37 by

The Dubai-based telco announces the results of its Call Me if You Love Me social media competition. The competition was based on an Arabic video which was posted on YouTube July 15, featuring an old couple arguing about not greeting each other with a phone call on the morning of Eid. du then posed seven [...]

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Egypt Post

Egypt Post selects Horizon FCB for creative

11.08.2015, 15:06 by

Egypt’s postal service appoints Horizon FCB Cairo as its creative agency after a three-month selection process. The agency will be responsible for a campaign celebrating the postal service’s 150 years. It will also focus on raising awareness about Egypt Post’s current product offerings, and will be supported by local media agencies Lead and Al Ahram. [...]

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Coke 2

Coca-Cola posts Share a Coke spinoff video for Saudi

10.08.2015, 15:51 by

The beverage company posts a video on YouTube called Derby Al Riyadh as a spinoff of its Share a Coke campaign in Saudi Arabia. It features two Saudi footballers who are at the heart of a rivalry between two local football clubs – Sami Al Jaber from Al Hilal and Majed Abdallah from Al Nasr. [...]

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Jamie Atherton, Managing Director, AdZouk 4

AdZouk and StackAdapt partner for programmatic native advertising

10.08.2015, 15:02 by

The online advertising network AdZouk partners with the native advertising demand side platform StackAdapt to offer native advertising services across MENA. The partners say they will provide advertisers with a native advertising ecosystem to buy premium placements with real-time bidding. StackAdapt COO Vitaly Pecherskiy says in a joint press statement: “Some of the largest publishers [...]

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