Twitter spotlights Dubai One Oscars campaign

31.07.2014 / By

Twitter highlights Initiative’s Dubai One 2014 Oscars campaign a success story. Initiative says it is only the second from Mena to be hosted on the site. Ziad Ghorayeb, Initiative group director digital, Middle East, says: “There were significant issues to make our campaign successful, so it is satisfying to have Twitter use it as an [...]

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Samsung ‘Super Selfie’ campaign focuses on DOOH

31.07.2014, 15:35 by
super selfie image 1

Cheil Mena unveils an integrated campaign promoting the new Samsung Galaxy S5’s camera capabilities. Running till the end of September, ‘Super Selfie’ encourages Samsung’s Facebook fans to upload personal photos onto its social media platforms. Those with the most shares and likes are streamed onto a digital billboard on Sheikh Zayed Road. Omar Al-Jabi, Cheil [...]

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LinkedIn launches direct content service

31.07.2014, 15:33 by

LinkedIn launches direct sponsored content to allow companies to send personalised messages to specific audiences. The service puts updates straight into a member’s newsfeed without the company having to originate posts on their LinkedIn page. This provides flexibility for different business units to engage a wider audience, without overwhelming their followers with too much information, as well as allows [...]

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Google buys live-stream gaming site

30.07.2014, 11:13 by

Google reportedly closes a $1 billion deal for video game live-streaming service Twitch. Experts anticipate the site, which allows gamers to broadcast and view gaming content, as well as to chat, will be folded into YouTube since it already hosts content by gamers. Twitch says the average viewer watches 106 minutes of its live streams [...]

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Majid Al Futtaim Partners with 'The Sameness Project' 1

MAF supports labourers

30.07.2014, 11:09 by

Majid Al Futtaim (MAF) partners with ‘The Sameness Project’ to launch the “Together we make a difference” campaign. It aims to support one thousand labourers refurbishing the Pullman Residence at Deira City Centre in Dubai, who will receive care packs with everyday essentials, free blood pressure checks and GP consultations from City Centre Clinic – [...]

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Nissan and City Football Group

Nissan and CFG kick off global partnership

30.07.2014, 10:13 by

Nissan and City Football Group (CFG) announce a global partnership. The deal follows an agreement, made in May of this year, that CFG would assume a minority stake in Nissan-owned Yokohama F· Marinos and commit to provide its knowledge, expertise and services. The five-year deal, which will make Nissan the first global partner of the [...]

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Arabian Automobiles announces Ramadan winner

27.07.2014, 13:41 by

Exclusive dealer for Renault in the UAE, Arabian Automobiles, announces the winner of its Ramadan scratch and win AED25,000 grand prize. The winner, Ms. Leila Faiz Arabieh, says: “The excitement I will share with my family and friends in the weeks to come is exactly what Ramadan is about.” Ashish Goel, general manager for Renault [...]

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du 2

du dials in a winner

27.07.2014, 13:40 by

du awards approximately $272,500 (AED one million) to Phaphama T S from South Africa as part of its summer promotion. Daily prizes awarded to 111 winners include iPad Minis, gold iPhone 5S, and Asus laptops. In addition, eighteen winners will receive a AED10,000 gift voucher to spend in Virgin stores across the UAE. To enter the [...]

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JCDecaux unveils its first digital screen network 1

JCDecaux unveils its first HD-screen network in Oman

27.07.2014, 13:37 by

JCDecaux SA unveils a network of HD digital screens at Muscat International Airport and Salalah Airport, in conjunction with Oman Airports Management Company (OAMC). The network of screens includes JCDecaux’s content management system, which allows customised advertising, including targeted or live campaigns, in addition to broadcasting live content. The 103-inch screens are located in the [...]

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King Koil showroom in Bawadi Mall, Al Ain

King Koil sets up shop in Al Ain

27.07.2014, 13:34 by

Dubai Furniture Manufacturing Company LLC (DFMC) opens a new showroom at the Bawadi Mall in Al Ain. The 112 square-foot showroom displays a collection of King Koil mattresses, including the recently launched 3D gel and “i mattress” Silk collections. “With the launch of this showroom – the first one in Al Ain – we are [...]

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