Effie Worldwide and IAA announce partnership

26.04.2015 / By
Effies President 2

Effie Worldwide and the International Advertising Association (IAA) announce a multi-year alliance for the Global Effie Award competition. With the announcement, the Global Effie Awards ceremony will reside permanently on the IAA’s annual event calendar. The first ceremony, where the 2015 Global Effie Award winners will be announced, will take place in London on May [...]

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7UP launches The Wall of Music

23.04.2015, 15:57 by
Wall 2

The activity in Beirut Souks in Lebanon involved a bullet-ridden wall with musical lines painted over. Motion activated sensors interacted with passersby to play uplifting musical notes and hidden cameras captured people’s interaction. The initiative was launched to mark Remembrance Day of the Lebanese Civil War on April 13th, and to encourage a “fresh perspective [...]

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Oreo announces Play with Oreo

22.04.2015, 15:54 by

The biscuit brand launches Play with Oreo in Lebanon, with an activation in City Mall in Beirut. The activity targeted children and adults, who were invited to make their own Oreo-based shapes and desserts. The “Play with Oreo” mall booth consisted of three stations, including drawing, cooking and building with Oreo biscuits. where Oreo lovers [...]

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BMW i8 (2)

BMW Group tops brands in public perception

22.04.2015, 15:48 by

The auto manufacturing group leads the rankings of the Global RepTrak 100 list, but tech companies dominate with half of the top ten. Tech companies include Google (rank 2), Canon (7), Apple (8), Sony (9) and Intel (10). The list ranked companies according to public perception, and was measured according to seven factors: innovation, leadership, [...]

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Volvo S60 Polestar 1

Volvo introduces models to Middle East

20.04.2015, 15:44 by

The Swedish automaker announces the S60 and V60 Polestar will be introduced in the region. The new countries to get the vehicles include Bahrain, Kuwait, Lebanon, Oman, Qatar and the United Arab Emirates. The regional introduction follows their release in eight countries last year, with a production of 750 cars in 2015. Volvo Car Group [...]

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RAKBANK Ride Raises funds for RAK Red Crescent

19.04.2015, 15:39 by

The Ras Al Khaimah-based bank raises more than $27,000 for the Red Crescent in the emirate of Ras Al Khaimah following its RAKBANK Ride. The 22.8 kilometre-Ride included 40 teams from different companies who cycled in their business attire on al Marjan Island. The registration fees from the corporate teams contributed to the pool of [...]

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Lancôme launches You are Lancôme

19.04.2015, 15:01 by

To commemorate its 80th anniversary, the French fragrance and cosmetics brand announces the You are Lancôme platform. Launched worldwide on April 15, women are invited to customise their downloaded portrait with stickers (reinvented products, symbols of Paris, textures or illustrations) created by French artist Leslie David and inspired by the Lancôme world. Participants can vote [...]

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happy young family wathching flat tv at modern home indoor

tview launches “Your Vision for Television” campaign

16.04.2015, 15:50 by

tview, the UAE’s national TV audience measurement system, launches the “Your Vision for Television” advertising campaign across the country. It invites the public to take part in TV audience research and panels to support better programmes and advertising. EMMC General Manager Christopher O’Hearn says in a press statement: “The theme of the campaign is ‘Your [...]

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Rainbow new can

Rainbow Milk launches campaign for UAE 60th anniversary

16.04.2015, 15:47 by

The brand, owned and managed by Dutch dairy cooperative FrieslandCampina, launches its ‘Proud to be by your side since 1955’ campaign celebrating its 60 years in the UAE. Starting 19th April and running for one month, Rainbow Milk is giving away three Land Cruisers vehicles. To enter the draw, participants have to buy a Rainbow [...]

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FOM Winners

Festival of Media MENA recognises media agencies

16.04.2015, 11:10 by

The region’s first ever Festival of Media honoured media agencies with a total of 44 awards, including 12 Bronze, 17 Silver, 12 Gold and  three Grands Prix. Tunisie Telecom topped brands with one Grand Prix, one Gold, three Silver, two Bronze, while Mobily won two Gold and three Silver, and Emirates was awarded three Silver. [...]

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